Advertise with Us
Capture the attention of laboratory industry professionals with tailored advertising solutions, ensuring maximum exposure for your brand
Founded over 30 years ago, G2 Intelligence is a premier information services provider catering to the dynamic needs of the medical laboratory industry. Our mission is to empower lab managers, professionals, and industry leaders to navigate legal requirements, optimize operational efficiency, enhance clinical quality, and drive profitability.
Monthly Reports
Lab Industry Advisor is a subscription-based, online briefing that keeps readers up to date on the latest legal, compliance, and business developments affecting the lab industry. Lab Industry Advisor offers analysis and insight from expert sources to help lab leaders meet their financial and business goals.
Clinical Diagnostics Insider, a spinoff of Lab Industry Advisor, is a subscription-based, online resource aimed at clinical lab scientists. It provides in-depth expert analysis of emerging diagnostics tests and disruptive technologies in the lab industry.
Webinars & Digital Events
Webinar presentations offer expert advice and education on critical topics for medical lab professionals, covering the legal, regulatory, compliance, and science and technology aspects of the industry throughout the year. Our 2024 calendar includes 11 webinars.
Lab Institute is a free virtual, two-day event including a variety of experts focused on one key theme in the medical lab industry. Including at least six presentations, our virtual events help lab leaders stay current on the latest requirements for labs and connect them with experts who offer solutions to the most pressing problems facing medical labs today. We plan to offer both a spring and fall Lab Institute in 2024.
Audience
G2 Intelligence connects with a diverse audience of over 33,000 professionals in the medical laboratory industry. Our audience includes laboratory managers, clinical scientists, compliance officers, billing and coding specialists, and industry leaders. We cater to a wide range of roles encompassing laboratory operations, regulatory compliance, financial management, and technological innovation.
33,300+
Annual Website Visitors
14,000+
Digital Audience
Contacts we can reach via marketing emails/eNewsletters
1,000+
Social Media
LinkedIn and X (Twitter) combined
Job Role
Organization Type
Advertisement Opportunities
Lab Institute Digital Events
Our G2 Lab Institute digital event sponsorships provide a platform to engage with our premier audience of laboratory and industry leaders, generating top-tier leads in the process.
Planned Lab Institute themes for 2024 include:
Spring
Finding Opportunities to Maximize Efficiency
Fall
Key Industry Developments Affecting Clinical Labs
330+
Average number of registrants per Lab Institute digital event
Sponsorship Opportunities
- • Sponsor position in a multi-sponsor event
- • Company logo included in promotion
- • Company logo on the downloadable content on the website for at least four months
- + Registrant list that includes:
+ Registrant’s name
+ Company name
+ Contact information
- • Sponsor position in a multi-sponsor event
- • Company logo included in promotion
- • Company logo on the downloadable content on the website for at least four months
- ♦ Speaking spot (45 mins)
- ♦ Two handouts downloadable by the audience
- + Registrant list that includes:
+ Registrant’s name
+ Company name
+ Contact information
- • Sponsor position in a multi-sponsor event
- • Company logo included in promotion
- • Company logo on the downloadable content on the website for at least four months
Webinar Series
G2 Intelligence offers custom and out-of-the-box webinar options that connect your brand to an engaged audience of lab leaders and decision-makers.
All sponsored webinars are led by industry experts who are selected by the G2 Intelligence team. You provide your logo, and we’ll do the rest.
2024 webinar topics:
February: Billing and Coding
March: Staffing
April: PAMA and Legislation
May: False Claims and Whistleblowers
June: Lab Sales and Marketing
July: CLIA and Lab Quality
August: Technology
September: Genetic Testing
October: HIPAA and Cybersecurity
November: FDA Issues
December: OSHA
Sponsors receive:
• Company logo on the downloadable content on the website for at least four months
• Registrant list that includes:
• Registrants’ name
• Company name
• Contact information
175+
Average number of registrants per webinar
Custom Webinars
Elevate your business as a pioneer in the field and an authority on the subject by collaborating with our team to craft a tailored webinar. Customized webinars serve as excellent platforms for showcasing your latest products, spotlighting emerging technologies, or offering valuable insights and guidance on novel applications.
Sponsors receive:
• Speaking spot
• Two handouts downloadable by the audience
• Company logo on the downloadable content on the website for at least four months
• Registrant list that includes:
• Registrants’ name
• Company name
• Contact information
175+
Average number of registrants per webinar
Digital Display
Dynamic banner advertising on G2Intelligence.com helps you attract the right audience at the right time. Advertising on a trusted source such as G2 Intelligence leads to better brand recall and builds trust from potential buyers. (News Media Canada, 2020).
Available banner ad positions:
Web advertisement
Boombox banner size 300 x 250
Newsletter advertisement
Banner size 250 x 250
Average monthly traffic to G2Intelligence.com
3,300+
Monthly Users
4,076+
Monthly Sessions
9,250+
Monthly Pageviews