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Sales and Marketing—Beyond COVID
Learn numerous proven field strategies and tactics to help laboratory sales reps achieve success in today’s challenging environment.
Learn numerous proven field strategies and tactics to help laboratory sales reps achieve success in today’s challenging environment.
The wave of layoffs, which began last year with the declines in COVID-19 testing sales, has gathered momentum in 2023.
In an analysis of enforcement actions from the end of 2022 to early spring 2023, cases involving urine drug testing were the most prevalent.
In the latest major COVID-19-related enforcement action, 18 individuals were charged in various schemes worth more than $490 million.
COVID-19 test makers will either have to get full marketing approval, or take the product off the market.